Rule: The content you are writing must live online for many years; it must be free of time-sensitive adjectives, seasonal advice, and/or prices or dates that are subject to change.
Rule: Items such as phone numbers, addresses and other types of contact information are not evergreen.

  • Correct Example: Use these tips to lose weight quickly to gain a healthier life.
  • Incorrect Example: Use these tips to lose weight quickly for this summer bikini season.
  • Correct Example: These appetizers are ideal for a casual get-together or laid-back barbecue.
  • Incorrect Example: Try these trendy appetizers for this summer’s Independence Day celebration.
  • Correct Example: The museum is open throughout the week and offers guided tours.
  • Incorrect Example: Currently, the museum is open every day except Sunday, and it offers guided tours for $12.